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Four in 10 'driving damaged cars'

MORE THAN four in 10 UK motorists admit they are getting behind the wheel of vehicles that are damaged, according to shocking new research from Kwik Fit. From chipped windscreens to balding tyres, the 43% figure equates to more than 16 million cars on UK roads with potentially dangerous faults or damages. Damaged body work is the most common vehicle issue, as cited by over half (56%) of all motorists who admitted to driving damaged cars.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

F1 star Vettel to help develop 560hp Infiniti

NISSAN’S premium car division, Infiniti, is pressing ahead with the development of a high performance version of its Q50 executive saloon. What’s significant about the news is that Formula 1 racer, and Infiniti’s Director of Performance, Sebastian Vettel has added his input to the programme. The four-time Formula 1 world champion recently tested the 560hp high performance sports saloon at the Millbrook Proving Ground testing facility.