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Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

Range Rover Evoque Autobiography Dynamic gets 281bhp. Debuts at Geneva

Range Rover Evoque Autobiography Dynamic (pictured) gets 281bhp We’ve been expecting Land Rover to deliver a proper performance version of the Range Rover Evoque, even more so with the arrival of the impressively performing Porsche Macan. But if this new Evoque – the Range Rover Evoque Autobiography Dynamic – is the ultimate  performance version of the Evoque it’s not going to stand up on-road to the new Macan, even if it does look a lot better. Still, extra power and more goodies is never a bad thing, so an Evoque with 281bhp and more equipment is not to be sniffed at, even if it’s likely to cost £50k or more.

Spiderman is driver's ideal superhero rescuer

MORE DRIVERS in the UK say they would want Spiderman to save them in the event of a breakdown than any other superhero. The web-shooting superhero was chosen by 24% of drivers as they reckon he’d be more able to fix their car or get them to safety. Superman was a close second (22%) in the survey by IGW, with drivers commenting the crime fighter from Krypton would be able to lift their car to a garage to be fixed.