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Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.

NEVS completes Saab purchase

National Electric Vehicle Sweden AB (NEVS) has completed the purchase of the assets of Saab, but can’t use the Griffin logo. It looks like the Chinese, Japanese, Swedish Consortium NEVS has finally completed the process of acquiring the assets of bankrupt Saab, but it hasn’t quite got all it wanted. We reported last week that the process of acquiring Saab had been delayed as there were still issues over the rights to the Saab log, a logo owned by Scania and Saab Aerospace.

Maybach Coupe for sale: First Maybach Cruiserio Coupe up for grabs

Maybach Cruiserio Coupe - up For Sale We’ve run a couple of stories about a coupe version of the Maybach 57S this year, starting with the rather surprising news that a Maybach Coupe was coming - especially as it wasn’t going to be the spectacular Exelero Coupe – and culminating in the confirmation that German company Xenatec were building 100 Maybach Coupes. What I don’t think we knew at the time was that the whole Maybach Coupe plan was being funded by Saudi-based Auto Kingdom, which probably explains quite a lot. The Maybach has not been an explosive success since it launched – it’s been completely eclipsed by the far superior Rolls Royce Phantom – but its best market has probably been the Middle East, so Auto kingdom are probably pretty scure in the knowledge they can shift one or two of the Maybach Coupes on their home turf.