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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Yamaha Motiv concept stars at the Tokyo Motor Show 2013

This is a real surprise here at the Tokyo Motor Show 2013 – it turns out that Yamaha is one of the companies that has done a deal with Gordon Murray Design to further investigate building a car using the firm’s revolutionary iStream efficient production process. Yes, Yamaha. The motorbike company.

Hummer HX concept (2008): first official picturesHX

By Ben Oliver First Official Pictures 15 January 2008 20:57 The Hummer HX concept was one of the surprise hits of this year’s Detroit  show. Penned by three young designers, it is pure concept-car madness. But it is also an admission by General Motors that Hummer needs to downsize if it is to survive.