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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Volkswagen Beetle R: Frankfurt debut planned?

2012 VW Beetle R - a Hot Beetle However hard they tried – and they did for a while – Volkswagen never managed to make the reborn VW Beetle anything more than a novelty; a girly car with a flower vase for girly drivers. That was enough to make the Beetle sell in almost respectable numbers in both North and South America, but it consigned VW’s retro effort to the novelty bin in Europe, where we tend to know a cynical marketing ploy from a real car. But Volkswagen seem intent on making the 212 VW Beetle rather more credible.

Lamborghini looks ahead to a new year and a new Murci

A year of transition promises to give way to a year of renewal for Lamborghini. It's hard to say 2010 was a bad year for the iconic Italian automaker, as it still created a major buzz on the auto-show circuit and its sales were down only slightly. But all signs point to 2011 as a new beginning for Lamborghini.