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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Honda cutting production in Swindon again – 500 jobs at risk

Honda is cutting another 500 jobs in Swindon It’s only a year since Honda announced 800 job cuts at Swindon (which eventually was 550) and now they’re about to cut a further 500 as weak demand – particularly in Europe – sees the Swindon plant producing just half the cars it could. The plan is to cut shifts from 3 to 2 a day, which will result in the loss of 340 permanent jobs and 160 temporary ones, and production will be centred on just one production line to increase efficiency and flexibility. The Swindon Plant – which builds the Civic, Civic Tourer, CR-V and Jazz (and the Civic Type-R from next year) – has been hard hit by the slump in European sales in the last five years and, despite still strong UK sales, production levels of 120,000 cars a year – just half of the Swindon capacity – are not enough to sustain the current staffing levels.

California looks to tighten pollution limits

The California Air Resources Board is scheduled to vote on Thursday on whether to adopt stricter clean-air standards for the state proposed by the Advanced Clean Car program. The program's proposal combines the control of soot, smog-causing pollutants and greenhouse-gas emissions into a package that may be required for model years 2017 through 2025. According to the program, the rules aim to clean up conventionally powered cars, deliver more zero-emissions cars and ensure that a fueling infrastructure is available.