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Nissan ads stray from focus on price
Thu, 12 Feb 2009Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.
CCS Ford Model T project
Fri, 13 Jun 2008This past semester, eleven junior-level College for Creative Studies (CCS) Transportation Design students were asked to reinterpret an automotive icon: the Ford Model T. Over the course of the 16-week semester the students created 11 different concepts for a Model T for the future without forgetting the underlying principle - creating an icon that would have equal significance and social impact like the 100 year old original. On April 30 each of the students presented their research, sketches, renderings and one- quarter scale models judged by Peter Horbury, Ford Executive Director of Design, The Americas and Pat Schiavone, Ford's Design Director for North America Trucks and CUVs. The winning concept, which the judges thought best embodied the spirit, innovation and sociological impact equal to that of the original Model T, was created by Dong Tran, of Cicero, New York.
McLaren F1 LM Prototype on show at Geneva Motor Show
Mon, 04 Mar 2013The McLaren F1 LM Prototype is heading for display at the Geneva Motor Show as McLaren try to out do Ferrari in the history stakes. McLaren are taking the prototype for the F1 LM – the McLaren XP1 LM – to Geneva for its first ever trip outside the UK (it’s owned by McLaren and was promised to Lewis Hamilton if he won three F1 world championships with McLaren. He didn’t) and will have it on show as part of McLaren’s 50th anniversary celebrations.