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Toyota FT-Bh concept at 2012 Geneva motor show

Toyota's news at the 2012 Geneva motor show was the world premiere of the FT-Bh small car – a Yaris-sized supermini that's 25% lighter than the existing supermini. The FT-Bh weighs in at 786 kilograms. And if you're wondering about those smoothed-off looks, it's all down to aero.

Alfa Romeo Giulietta facelifted for the 2013 Frankfurt Motor Show

Alfa Romeo today only sells two regular cars, the MiTo and Giulietta. The family hatchback Giulietta is its most profitable – and also its best – and so to ensure it still has at least some appeal alongside the Volkswagen Golf and Ford Focus that outclass it, Alfa has facelifted it for the 2014 model year. It’s a very discreet and low-effort facelift, but the firm still hopes it’s just enough to keep the family five-door ticking over.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?