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New products to drive Porsche's sales goals

Porsche may add an entry-level sports car as part of a plan to double global sales to 200,000 units by 2018. The new four-cylinder sports car would be in addition to a small SUV and a plug-in hybrid supercar recently approved for production. Matthias Mueller, the former Volkswagen executive who took over as Porsche CEO in October, says a new product strategy will be completed by the end of March.

USED VALUES HOLD STEADY

THERE was no change in the value of the average used car between October and November 2010, according to new figures from BCA. November values were down £111 year-on-year and remained at £5,792 There was a slight increase in the volume of used vehicles reaching the market in November, but not enough to provoke any change. A seasonal lack of interest on the market is to blame for the lack of fluctuation as well as travel difficulties created by the cold weather, according to BCA, and the drop off in demand is likely to remain into December.

Porsche nearing 900 orders for its 918 Spyder hybrid concept

When Porsche AG showed the 918 Spyder at the Geneva show in March, we said it was a car to “make anyone a believer in hybrid supercar tech.” Well, maybe not anyone, but Porsche now says it has almost 900 potential buyers for the two-seater hybrid prototype as the German automaker gets closer to approving production. Porsche development chief Wolfgang Duerheimer said he is confident the company will soon reach the threshold of 1,000 orders, which is how many the company needs to “make a sound business case.” The 918 has 680 hp and, according to Porsche, will get 78 mpg and run from 0 to 60 mph in 3 seconds. Porsche said it wants to double its overall vehicle sales to 150,000 in the next five years or so.