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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Volvo S60 (2010): more details, photos, video

  Volvo is pitching the new S60 saloon as a far sportier drive than the old model, which ceased production a full year ago. The 2010-spec Volvo S60 remains a four-door saloon, although the Swedes are at pains to point out its coupéness, with a sweptback C-pillar and plunging roofline. It looks slippery and the drag coefficient stands at 0.28.If the company’s claims are anything to go by, the S60 could dramatically move the needle on our perceptions of the Volvo brand.

Mercedes-Benz F700 concept: first official pictures

By Ben Pulman First Official Pictures 11 September 2007 03:00 So, another big lumbering Mercedes saloon then? Not a bit of it. Although the F700 might be 5.17m long – somewhere between the S-class and long-wheelbase S-class – the F700 is supposedly cleaner and more frugal than any current S-class.