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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Mercedes-Benz GLA stars at the 2013 Frankfurt Motor Show

The Mercedes-Benz GLA compact crossover is making its European debut at the firm’s home motor show, Frankfurt 2013, and it’s aiming to take on the BMW X1 and Audi Q3 in the up-market small SUV sector. Being based on the firm’s A-Class hatchback is a good way to start, too, with decent, efficient engines, plenty of premium quality and some striking styling to boot.

Carroll Shelby honored with Keith Crain achievement award

Famed car designer Carroll Shelby received the 2011 Keith Crain/Automotive News Lifetime Achievement Award on Thursday evening during the Washington auto show. The award is given annually to an individual who has made a significant contribution to the auto industry. "I accept this award with all of the humility a person could have," Shelby said.