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Ecclestone wants to bring the noise

FORMULA ONE supremo Bernie Ecclestone has vowed to address growing concerns surrounding the sport's lack of an appealing noise. Following Sunday's season-opening Australian Grand Prix, Ron Walker, chairman of the organising company that stages the race, complained to close friend Ecclestone about the lack of sound. The piercing scream of the old V8 engine has gone, and in its place we now have a huskier tone, complete with whistles and whirrs from the 1.6-litre V6 turbo as F1 tries to become greener.

Pforzheim University Winter Degree Show 2009

Transportation Design students at Germany's Pforzheim University displayed their work in the school's summer degree show last month, one of two graduation shows held every year by the renowned college. The exhibition included work from graduating Diploma and Masters students, first- and second-semester Masters students, as well as exterior and interior projects by the fifth- and seventh-semester BA students. The newly introduced Bachelor course covers the Transportation Design program in seven semesters (replacing the eight-semester Diploma course) with students embarking on specialized transportation projects in their second semester.

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.