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Hyundai/Kia – the Hydrogen push.

Hyundai and Kia are making huge strides in to the mainstream car buyer’s conscientiousness. They’ve managed – in just a short time – to move from being an almost laughably cheap option for buyers with no money and even less taste to cars that offer serious and credible alternatives the best from Europe and Japan. So we now think of Hyundai and Kia as a formidable threat to established car makers, but not exactly innovators and pioneers.

Porsche reports big drop in sales

Well, it’s not exactly a surprise, given the doom and gloom in the industry at the moment, but Porsche has just reported a 27% drop in sales, down to 34,000 units, over the last six months. As you would expect, some models fared worse than others. The recently updated Porsche 911, which has had mid-cycle tweaks including the new PDK ‘box, held up pretty well.

£2,500 price cut for Subaru BRZ

Subaru has cut the retail price of its sporty BRZ coupe by nearly 10% to £23,995 on-the-road for the SE Lux model. The reduction from the previous £26,495 list price (effective from 1 May 2014) marks a £2,500 saving for customers. The price drop is in part related to the introduction of the firm’s performance flagship model, the WRX STI, which hits UK shores in May 2014.