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Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

Baby Range Rover confirmed in Land Rover shake-up

By Phil McNamara Motor Industry 24 September 2009 11:08 The shake up at Jaguar/Land Rover continues, with a consolidation of the brands’ Midlands manufacturing facilities announced alongside plans for more vehicles. The headline news is that Land Rover’s Solihull factory and Jaguar’s Castle Bromwich plant will be amalgamated over the next 10 years. JLR promises there will be no compulsory redundancies, and the industrial logic is compelling: consolidating production of the Range Rover/Discovery and XJ/XK/XF lines will bring around 200,000 vehicles together under one roof – still 100,000 fewer cars than Mini builds a year down in Oxford. The move will reduce JLR’s fixed costs, provide room to grow and give greater flexibility to meet the natural ebb and flow of demand. JLR has also confirmed production of the LRX, the baby Range Rover.

GM sells Suzuki shares to raise emergency funds

By Tim Pollard Motor Industry 17 November 2008 15:24 GM is flogging its entire stake in Suzuki to pump cash into its survival funds. The General owns a 3% holding in Suzuki Motor Corporation and will sell 16,413,000 shares on the open market tomorrow. Based on today’s values, GM will raise an estimated £154 million through the sale, although Suzuki will exercise an option to buy back an equivalent number of its own shares in treasury stock.