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Jeep adds Rocky Mountain models to lineup

On top of cash-back incentives and employee-pricing programs, Jeep is implementing another value play to lift sales with the introduction of Rocky Mountain Edition versions of the Patriot, the Liberty and the Grand Cherokee. Included in the Rocky Mountain Edition are a sunroof, a 30-gigabyte UConnect stereo interface, a Boston Acoustics sound system, exclusive wheel finishes and Rocky Mountain Edition badges. According to Jeep, that's $2,300 worth of options at the discounted price of $1,595 if you check off the Rocky Mountain package on the order sheet.

Alfa owners throw a party for iconic brand

Alfa Romeo turns 100 on June 24, and the Capital Chapter of the Alfa Romeo Owners Club (AROC) is celebrating the famed Milanese maker's centennial with a weeklong series of festivities called “Alfa Century 2010.” Centennial celebrations take place June 21-27 in numerous locations throughout the world including in Milan, at the Goodwood Festival of Speed and during the Monterey weekend. But the Washington, D.C.-based AROC Capital Chapter's birthday bash represents the largest Alfa-exclusive commemoration in the United States. Chapter president Harlan Hadley said he expects a terrific turnout of Alfa Romeos from all eras of “Anonima Lombarda Fabbrica Automobili” (A.L.F.A.) history.

Land Rover Discovery range to grow with new models

The Land Rover Discovery name is to be used on a new family of vehicles in a similar way to the Range Rover model range, the firm revealed at the Geneva Motor Show 2014. Currently used on the recently updated 2014 Discovery, the name will become a brand in 2015 as Land Rover broadens the range by introducing all-new model lines. GENEVA MOTOR SHOW 2014 LIVE BLOG Group marketing director Phil Popham revealed to MSN that these cars will be focused on versatility and practicality.