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Honda unveils Insight Hybrid

Honda has released the first official images of the Prius-fighting Honda Insight, which is due to launch in the New Year at the Detroit Motor Show, and be in UK Car showrooms in the Spring of 2009. Honda has been sceptical about the future of the Hybrid/Electric car, and has expressed the view that it believes the long term future lies in Hydrogen powered EVs, rather than EVs per se. But this is a sensible move by Honda to take away sales from the Toyota Prius.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Toyota Hybrid-R concept is 400hp Yaris

Toyota Toyota has confirmed the Hybrid-R concept is based on an existing production model – but it won’t be a souped-up version of the GT86 sports car as we initially suspected. Instead a new picture reveals something far more radical: the Hybrid-R is a 400hp petrol-electric Yaris. Yes, Yaris.