99-03 Rx300 Sunroof Unit on 2040-parts.com

Mercedes CLA employs a cat in new advert to demonstrate its aerodynamic shape (video)

It’s the Mercedes CLA sliding cat advert We’re not entirely sure that Mercedes has chosen to focus attention on a cat in a new advert for the CLA to dig at Jaguar’s mickey-take of its chicken advert for Magic Body Control, but it’s definitely the cat that’s front and centre, regardless of the motivation. With the new Mercedes CLA boasting exceptional aerodynamic credentials, Mercedes has employed a stunt cat to slide up and over the CLA to demonstrate just how slippery their new compact saloon is. Already shown on TV in the UK at the weekend (during the new series of Britain’s Got Talent), the moggie in question – William, apparently – glides effortlessly over the CLA’s slippery shape to a soundtrack playing Rossini’s Duetto buffo di due gatti (which you may not think you know, but you do).

Lexus Fashion Workshop designers make car parts fashionable

Lexus is moving from the road to the runway with a new ad campaign set to appear in Vogue magazine. As part of the Lexus Fashion Workshop, the carmaker challenged four fashion designers to create wearable pieces using materials from a dismantled Lexus CT hybrid. The challenge is "elevating the notion of recycling to an art form," according to Lexus, which says the CT hybrid is 90 percent recyclable.

EyesOn Design Awards 2010

Outstanding achievement in automotive design was recognized at the fifth annual EyesOn Design Awards held at the 2010 NAIAS in Detroit in January. Top honors were awarded to the GMC Granite urban utility vehicle in the Best Concept Vehicle category, and the Audi A8 luxury sedan for Best Production Vehicle. Frank Saucedo, Director of GM Design's California studio, and Clay Dean, Executive Director GM Advanced Global Design, accepted the award for the GMC Granite Concept and acknowledged the importance of recognition from their design peers.