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MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
European car sales show signs of resurgence
Tue, 04 Feb 2014New car sales in both France and Spain have risen for the fifth month in a row to January 2014, showing signs the European car market is on the up. The news is positive for Europe’s automotive sector, which has been in decline for six years. On Bing: see pictures of new cars for 2014 Find out how much a used car costs on Auto Trader Alongside the relative success in France and Spain – two of the biggest hit regions for new car sales following the global economic downturn – Italy also recorded positive results for new vehicle registrations.
Great Wall Motors' Haval Coupe concept heading to Beijing
Mon, 14 Apr 2014Great Wall Motors will show the Haval Coupe concept at the upcoming Beijing motor show, an event that looks set to be dominated by this SUV crossover segment.Very few details and only these images of the car in a dark studio so it's impossible to comment on the work of recently-appointed GWM design director Pierre Leclercq, designer of the BMW X6. However what we can see are its trio of vertical lamp graphics front and rear, as the brand attempts to define its brand identity, as well as a tapered roofline, as befits its 'coupe' tag.More details to follow from Beijing. Related articles:Who's Where: Pierre Leclercq is Great Wall's VP and design directorJAC SC-9 concept promises new brand identity, hi-tech interface for Beijing