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Opel takes Adam racing (2012) first official pictures

Vauxhall/Opel has built its new Adam city car around the idea of chic street-cred, but it's now given the Mini Cooper rival a healthy dose of motorsport pedigree as well. An international rally series is being readied for the Adam, where competitors will use a race-prepped version of the city car. A well-specced Adam...with a difference The regular Adam is pitched as a blank canvas for buyers to individualise, with 22 different alloy wheel options, 12 dashboard colour choices, and the option of a Rolls-Royce style fairy-lit roof lining.

Volkswagen Scirocco unveiled

By Mark Nichol First Official Pictures 03 March 2008 20:00 VW has finally taken the wraps off the new Scirocco, 15 years after killing off the last generation coupe. Due to be officially unveiled at Geneva 2008, the Golf-based Scirocco has a pleasingly similar exterior to the Iroc concept shown at the 2006 Paris Motor Show, although the concept’s space-age interior has, predictably, undergone the full production watering-down. How cynical.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.