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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Jaguar XJ 4WD tackles the coldest town on earth (video)

Jaguar XJ 4WD (pictured) tackles the coldest town on earth If you’ve ever driven a Jaguar XJ in any amount of snow, you’ll know it’s pretty useless. You need a handy supply of snow socks and winter tyres too if you’re going to make any length of journey in seriously cold and snowy conditions without stopping to dig yourself out at regular intervals. But Jaguar now has an XJ that can tackle poor and snowy conditions in the AWD XJ (although, sadly, it’s not on sale in the UK) so they’ve headed out on a 2,000 mile round trip in temperatures down to -50 degrees to show that the 4WD XJ just keeps on going.

Third annual World Automotive Design Competition

The third annual World Automotive Design Competition, sponsored by Alias, was hosted by the Canadian International Auto Show in Toronto, Ontario, on February 12. Britain's Coventry School of Art and Design, and Tsinghua University in Beijing, China were the big winners, together garnering seven of the eight prizes. Ninety-four students from twenty design schools from China, Brazil, Japan, France, Korea, England, Wales, Italy, Spain, India, Sweden, the USA and Canada competed to win over US$140,000 in prizes.