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Hyundai to tone down ‘Fluidic Design’ for ‘Fluidic Precision’

Hyundai’s US boss, John Krafcik, has said that Hyundai will refine their ‘Fluidic Design’ in to something they’re calling ‘Fludic Precision’. The Hyundai Fluidic Design language was really the start of Hyundai’s move from Halford’s special to mainstream car maker. But the design language is starting to look a bit fussy and Hyundai are reacting to that by moving towards what they call ‘Fluidic Precision’ (there’s already a less fussy look about the new Santa Fe).

Brazilian students develop soapbox racers for Volkswagen

Brazilian design students have competed for year-long internships at Volkswagen's Brazilian design studio by designing – and racing – soapbox cars. Established 15 years ago by Volkswagen South America design director Luiz Veiga, the Volkswagen Design Talent Contest refreshed its format for 2013 by challenging students to develop a prototype for a gravity-powered soapbox racer instead of asking for sketch and render-based proposals. According to Veiga, Volkswagen was looking for someone "capable of working away from the desk and able to create design solutions, assess and build them".

2012 Mercedes SLK55 WILL get 5.5 litre V8

2012 Mercedes SLK55 to get naturally aspirated 5.5 litre V8 (2011 SLK photo) You never really know until it’s officially announced, but we did expect the 2012 Mercedes SLK55 to get the new 5.5 litre V8. When Mercedes revealed the new SLK back in January, we knew there were still two more versions to come for 2012 – the SLK55 and the Diesel SLK – and that we’d get the official details later. Well, now it’s later – at least for the SLK55.