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2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

Detroit Motor Show 2010 (NAIAS) Preview

The North American International Auto Show kicks off this week. Tomorrow (Monday 11th January 2010) sees the opening day of the 2010 Detroit Motor Show (North American International Auto Show), the first major car show of the season, so we thought we ought to do a quick round-up of some of the cars you’re likely to see. One of the big domestic showings will be the Cadillac CTS-V Coupe, the super-quick coupe version of Cadillac’s super saloon.

Part-worn tyre sales under the microscope again

SALES of part-worn tyres are about to hit the agenda again following a study from charity TyreSafe that found 98% of potentially dangerous part-worn tyres were being sold illegally. As a result the organisation has stepped up to take part in the forthcoming Trading Standards conference at the end of June, after a successful trial last year. Running for three days from 30th June at the Harrogate International Centre, the event is the biggest gathering of trading standards officers and enforcement professionals in the UK.