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‘GEN Y 2012 – Express Yourself’ contest launched

Liberty Electric Cars has launched a competition for design students calling for ideas for a revolutionary ‘Car of the Year' 2020. The company, which specializes in electric vehicle (EV) drivetrain technologies for multiple vehicle platforms, has asked for students to create a revolutionary electric vehicle for its ‘GEN Y 2012 – Express Yourself' contest. The design must be targeted for Generation Y (between 18 and 29 years old), with the brief stating that the vehicle "should be iconic in shape and allow the user to express their own personality." The vehicle should also "become a fashion item, fun to drive and should use innovative technologies and materials that can be easily configured according to the driver's requirements." The contest is open for students enrolled in a college or university-level design program, either in transportation, product or fashion design, engineering or architecture.

Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Kia future products: New engines power redesigned models

Cars will be the focus of Kia's attention in the next year as the fast-growing Korean automaker brings fresh styling and new engine technology to its lineup. The redesigned Rio subcompact that debuted at the New York auto show in April goes on sale in the fourth quarter. The Cadenza, a large upscale sedan that will be Kia's flagship, will be launched next spring.