99 Kawasaki Voyager Zg 1200 B Head Light W / Adjuster D30 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

VW Touareg BlueMotion hits the UK

Volkswagen has announced the VW Touareg BlueMotion for the UK Offering improved economy and lower emissions, the Touareg BlueMotion manages to drop in to a lower Co2 band by emitting 219g/km (a reduction from 244g/km on the V6 TDi) and it delivers 34mpg as opposed to 30.4mpg on the V7 TDi. These improvements have been achieved by the usual ECU tweaking, low rolling resistance tyres, some aerodynamic tweaks and a lower ride height (exactly the same sort of stuff that Ford has done on the EConetic range). And the penalty for the lower emissions and better economy is very slight, with the Touareg BlueMotion still managing the 0-60mph in 8.5 seconds and a top speed of  126mph.

GM donates Insignia prototype to Coventry University

Though the cloud of uncertainty is currently looming over General Motors' Opel and Vauxhall brands, the economic climate hasn't deterred its Vauxhall division from showing a bit of generosity. Recognizing the burgeoning talent at one of the UK's leading design schools, the British arm of the American automotive giant recently offered car design students from Coventry's School of Art & Design an Insignia prototype, which will be used for 'real life' styling exercises. "We are delighted that Vauxhall has chosen to donate this vehicle to the university for our students to work with.