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Audi R8 V10 Spyder UK debut at world’s biggest Audi dealer

The biggest Audi showroom in the world hosts the UK debut of the R8 V10 Spyder West London Audi covers 190,000 sq ft over seven floors and displays up to 116 Audis together with a 32 bay workshop and massive parking facilities. There will be 100 staff working on site and Sytner – which operates the showroom – expects to see 30,000 customers through its doors in the first twelve months. So of course Audi are going to shout about this new Goliath of a showroom.

New Fiat Panda Cross is a rugged Panda 4×4 baby SUV

The new Fiat Panda Cross (pictured) debuts at Geneva It might not be the top of everyone’s wish list as a baby SUV, but the Fiat Panda Cross has always been better than you’d imagine, and the latest Panda Cross – revealed ahead of a debut at the Geneva Motor Show – looks even more able than the last Panda Cross and better looking too. The 2014 Fiat Panda Cross (although it will really be a 2015 model by the time it arrives in the UK) looks like a proper baby SUV thanks to its new front bumper with a satin titanium skid plate full of round cut-outs, new back bumper with skid plate, new lights, big wheel arches, roof bars and a new set of 15″ alloys (with ‘All Seasons’ 185/65R15 tyres), whilst the interior gets Climate, Blue&Me Infotainment and height-adjustable driver’s seat. The Panda Cross also gets proper baby SUV toys like automatic drive between the axles according to grip, torque control of individual wheels when off-road and hill descent control for controlled downhill descents.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.