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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Nissan tests DeltaWing in a wind tunnel before Le Mans

Nissan sent out a video on Thursday, calling it part one in a series on the development on the DeltaWing. The videos will tell the behind-the-scenes story of the car’s journey to the 24 Hours of Le Mans. Similar to the Juke-R series, which stretched to nearly 10 videos, this series will show the process of making the DeltaWing race ready.

Dodge uncages 2010 Viper SRT10 Final Edition

Packing 600 hp and clad in a sinister black-and-gray paint scheme, the ominously named 2010 Dodge Viper SRT10 Final Edition was unwrapped on Tuesday. This snake is yet another special edition of the supercar as Dodge celebrates the final year of the current generation. The car’s future is unclear.