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New Renault Twingo revealed – debuts at Geneva
Thu, 13 Feb 2014The new Renault Twingo revealed The new Renault Twingo has been revealed a little earlier than Renault planned with a single group photo of the new Twingo (above) after first images leaked on to the Interwebs, and Renault are promising a proper set of photos later (we’ll update then). The new Twingo takes its cues from the recent Renault Twinz Concept and is underpinned by the same rear-engined, rear-wheel-drive platform as the next generation SMART ForFour. Both the new Twingo and the new ForFour will use the same range of 3-cylinder engines complete with either a manual or dual-clutch auto ‘box, and the Twingo comes with a front end that looks like the rest of the latest Renault range and will be available in both three and five-door options.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
BMW 1 Series M Coupe UK video
Mon, 16 May 2011BMW 1-Series M Coupe - arriving in the UK this month Will BMW build a 1 series M car, we all wondered? And if they did, would it be the BMW M1. Surely not, we all concluded.