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Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

BAC Mono for sale: The only brand new Mono for sale…in the World

That’s because the BAC Mono is not just a stunning car to drive with its 2.3 litre 4-cylinder Cosworth engine delivering 280bhp in a car that weighs so little it gets a power to weight ratio of 520bhp per tonne, and can get to 62mph in a scant 2.8 seconds, and comes with a great spec. The Mono is built using carbon fibre composite wrapped round a steel safety cell, an FIA compliant steel rollover structure, an F3-spec 6-speed sequential ‘box, pushrod suspension, racing damping, AP brakes and special tryes from Khumo. And it’s properly bolted together too, unlike many track-focused cars.

Volkswagen plans 4 million cars from one platform

Volkswagen is pushing the global-platform concept to a level unprecedented in the auto industry, introducing a modular platform this summer that eventually will be the basis of microcars, sedans, crossovers and SUVs for its four largest brands. While automakers now share platforms across brands and sometimes even segments, the VW initiative that starts this summer is far more ambitious than anything seen so far. By 2017, some analysts estimate, the MQB platform that debuts with the Audi A3 eventually will be used in 4 million units a year--close to half of VW's annual production.