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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Hot Wheels cars inventor Elliot Handler dies

Elliot Handler,the inventor of Hot Wheels die-cast toy cars, died July 21 at his home in Southern California. He was 95 years old. Handler and his wife, Ruth, and family friend Matt Matson founded the Mattel toy company in 1945.

Video: Preview Russo and Steele's auction at Monterey

Monterey weekend is more than just cars on golf courses during the Pebble Beach Concours d'Elegance--there is plenty of auction action, too. Here's a video preview of Russo and Steele's auction with Autoweek digital editor Andrew Stoy and Hagerty's Rob Sass. The Monterey Week is packed with car shows, vintage racing and car auctions.