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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Audi shifts to eight-speeds for most models

A formal press conference probably won't happen until this summer, but we hear that Audi dealers have received their 2011 order guides, and it looks as though the company will be going from 0 to about 70 percent of U.S. sales being eight-speed automatic transmissions. Beginning this fall, the eight-speed will replace today's six-speed automatic in the A4 2.0-liter turbo sedan and wagon, the A5 2.0-liter turbo coupe and cabriolet, the Q5 2.0-liter turbo, the Q7 3.0-liter turbo, the Q7 diesel, the Q7 with the 3.0-liter supercharged V6 and the all-new A8 and A8L with the 4.2-liter V8.

Chevrolet Volt chief leaves GM

A key driver of the Chevrolet Volt project is defecting to start his own consulting firm, according to published reports. Volt chief Bob Kruse, 50, has left General Motors. He's been replaced by GM engineering veteran Micky Bly, who has also been involved with development of the Volt.