A/c Condenser Ford Bw7z19712a on 2040-parts.com

Video: Peter Schreyer on premium proportion

Kia has released a short film featuring Peter Schreyer that provides an insight into the world of premium car design in which he explains the importance of proportion. In the presentation, Schreyer sketches the company's new K9 sedan, describing how a rear-wheel drive platform affects the car's design, with its generous wheelbase, short front overhang and the 'prestige distance' between the center of the front wheel and the A-pillar. Related stories: Interview: Peter Schreyer, Chief of Design, Kia

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Chrysler readies new-product binge

Chrysler Group dealers, starving for new products, will get a banquet of nameplates in three years--a startling change for a company that narrowly missed going out of business. Up to 25 models will be vying for customers' attention in 2013, when new, Fiat-based models are scheduled to arrive. The automaker now has 17 nameplates.