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Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

Royal College of Art Degree Show 2008

The Vehicle Design Masters program at the RCA held its annual degree show a few weeks ago, showcasing an array of transport designs created by the graduating class of 2008. In all, 18 students - including three PhD graduates - developed projects which dealt with the current issues of accessibility, aerodynamics, environmental impact, ergonomics, legislation, materials, production, safety, and technology, as well as the aesthetic principles of vehicle design. Peter Stevens - the first MA graduate - David Wilkie of Stile Bertone, Alfonso Albaisa of Nissan and Peter Shreyer of Kia were just some of the RCA alumni in attendance.

Ford offers body shells for those who want to restore the classic '60s Bronco

One of the forerunners of the SUV craze, the classic 1960s Ford Bronco, is getting a new life. Ford will begin offering body shells for 1966-70 models later this fall, and they're aimed at enthusiasts who want to upgrade, soup up or improve their aging off-roaders. Look for the Bronco shell to make an appearance at SEMA this fall, perhaps with an EcoBoost engine underhood.