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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

MG Icon SUV Concept revealed ahead of Beijing debut

MG Icon SUV heading for Beijing The MG Icon – a compact SUV Crossover – has been revealed ahead of a debut at the Beijing Motor Show. Men with beards and pipes will be dismayed at the news that there is going to be an MG SUV, but there is and it’s the MG Icon – which might be setting the bar a but high. Looking like a cross between and MGB GT and a Juke, the MG Icon is expected to share a platform with the MG5 and MG6 and be powered by the 1.5 litre four-pot SAIC used in the Chinese versions of the MG and Roewe.

Mercedes F-Cell World Drive arrives home

The Mercedes B-Class Fuel Cell cars arrive back in Stuttgart Since January Mercedes has been driving round the world with a trio of hydrogen fuel cell cars to demonstrate that the future is all about hydrogen fuel cells, and not about hybrids or BEVs. In the four months since the three Mercedes B-Class Fuel Cell cars left home in Stuttgart at the end of January, they have covered 30,000 km each (that’s around 18.6k miles) and had zero emissions. Which will please the environmentalists no end.