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Jaguar signs up Beckham for Chinese team
Fri, 07 Mar 2014First José Mourinho, now Jaguar has signed up David Beckham for its team of ambassadors to promote the new F-Type Coupé worldwide. Beckham will be kicking off his position in China, where’ll he be seen with the F-Type on billboards as well as in magazines and on TV. José Mourinho to get first F-Type Coupe The cars of David and Victoria Beckham “I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British,” said Beckham.
Better Place Electric Car visitor centre opens
Tue, 09 Feb 2010Better Place have opened a visitor centre in Israel to demonstrate their battery swap technology for electric cars Last October we wrote about a start-up company in Israel – Better Place – that had a new way forward for electric cars by taking the purchase of battery packs out of the equation, and was developing a system for ‘Battery Swap’ stations where electric car owners could drive in and swap their battery pack for a fully-charged one in a few minutes. That story first brought to our attention our favourite quote of last year – by Nissan boss Carlos Ghosn – who said “A hybrid is like a mermaid: if you want a fish, you get a woman; if you want a woman, you get a fish.” Which probably explained why Nissan – and its partner Renault – got involved with Better Place. Better Place aims to address the main concerns of electric car drivers by making the battery packs in electric cars ‘swappable’.
Driven: Ford Flex
Fri, 26 Dec 2008When Ford unveiled the Fairlane concept in 2005, the company attempted to "rewrite the people mover story", according to Group Vice President of Design and Chief Creative Officer, J Mays. The Minivan, once the symbol of suburban America, had fallen out of favor - its dowdy, "soccer mom" image eschewed in exchange for upscale, aggressive SUVs. According to Mays, the idea with the Fairlane was to "move people emotionally as well as physically", something few minivans had done before.