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Putting the Volvo S60 Polestar Concept through its paces

Unfortunately, the Volvo S60 Polestar Concept will not be coming to a dealership near you anytime soon. It’s purely an experiment to determine if the public would be interested in 508-hp, racing-bred Volvos. Chris Harris, of Chris Harris on Cars, took a deeper look at the car on a snowy racetrack in Europe and even brought a Mercedes-Benz C63 AMG for some perspective.

Nurburgring redesign plans unveiled

By Ben Barry Motor Shows 13 November 2008 09:19 Anyone who’s been to the Nurburgring recently will have seen building work on a massive scale. So what’s going on? It’s all part of a €215 million investment that’ll see Europe’s most famous race track build on its uber track day reputation to become what marketing boss Stephan Cimbal describes as a motorsport theme park that’s open 365 days a year.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.