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Lexus gets new focus

Battered by recalls and public inquisitions, Toyota is hoping to restore its once-pristine image with new hybrid products and a renewed focus on Lexus. Lexus increasingly will be positioned as a “global premium brand,” the company said on Wednesday, and see improved styling, more hybrids and better service. The brand's sales have fallen 9 percent this year, to 26,674 in the United States.

Henrik Fisker launches new luxury sports car company

Henrik Fisker and Bernhard Koehler have announced the opening of a new luxury car company, Fisker Coachbuild, based in Southern California to appeal to the global market. The focus of the company will be on designing and manufacturing exclusive high-end sports cars, which will be limited to 150 units per design and sold under the Fisker brand name, with world-wide distribution. The first public unveiling of the new designs will be scheduled towards the end of 2005, with production to commence during the second quarter 2006.

Can't afford a supercar? Rent one

ALONGSIDE more mainstream offerings such as Fiestas and Astras, rental company Hertz is now offering a taste of the high life across Europe by adding a selection of high performance and luxury cars to its fleet. Arguably the most eye-catching additions are the McLaren 12C and the Ferrari F12 Berlinetta, two cars costing in excess of £175,000 to purchase new and both capable of over 205mph. Other additions to the fleet include the Porsche Cayman sports coupe and the Cayenne SUV, plus luxury cars such as BMW X6 and Range Rover Sport.