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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Toyota Camatte concept

Toyota is to display a family-oriented concept vehicle at the 2012 Tokyo Toy Show in order to promote cars to a new generation of potential drivers. The Camatte project is based around a customizable body with interchangeable body panels hung from a simple body structure and components that allows people to reengage with the inner workings of the motor car. It will be displayed in two configurations – Camatte Sora – the turquoise car – Camatte Daichi – the military-looking beige machine.

The Acura NSX at 25

On Feb. 10, 1989, executives from Honda and a newly founded division known as Acura piled into a conference room in Chicago's historic Drake Hotel to rehearse the unveiling of an unbelievable new car -- a Technicolor vision for the future, something never before built by Honda or any Japanese automaker. As the public relations department went over its lines, Tadashi Kume, then-president of Honda and an instrumental figure in Honda's Formula One efforts, presided.