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Dodge to stop Viper production next July, new car set for 2012

The future of the Dodge Viper came into focus on Wednesday during Chrysler's strategy briefing for media and analysts. Ralph Gilles, recently named chief of the Dodge car brand, said that production of the current Viper production will cease at the end of next July. The final 500 cars have been earmarked to be special vehicles, Gilles said.

Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

2013 Dodge Viper Spied!

Freshly-minted SRT chief and avowed Dodge Viper aficionado Ralph Gilles has said there are Vipers running around testing a variety of components. And now, spy shooters appear to have caught one in the (snake) skin. Yes, this is a previous-generation car being used as a mule.