Accordeur De Bord De Scène, Noir on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Cross-country in a Corvette Stingray: Day One

Chevrolet brought a small fleet of 2014 Corvette Stingrays to Pebble Beach last week. Somehow, we were able to talk them into letting us drive one from Monterey back to Michigan. By the end of the trip, Autoweek will probably have logged more miles in the Stingray than anyone outside General Motors.

MINI Clubman Hampton & MINI Pimlico Limited Editions

The MINI Clubman Gentleman's Sausage Another day, another limited edition MINI. Or two. MINI has decided that from now on it’s going to name all its Limited Edition models after London Boroughs, districts and landmarks.