Acdelco Hpm1000 Electric Fuel Pump on 2040-parts.com

VW Amarok: Volkswagen pick-up comes to UK in 2011

Volkswagen will launch the Amarok pick-up truck in the UK in spring 2011. It’s the first time since the 1980s that a VW pick-up has been sold in Britain. VW plans to sell just a couple of thousand Amaroks a year in the UK in a full year; the big markets for this truck are utility-centric markets such as Australia and both north and south America (the VW Amarok is built in Argentina).

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Caterham AeroSeven Concept previews new Caterham in 2014

The Caterham AeroSeven Concept (pictured) previews a new Caterham in 2014 It’s a new Caterham, but a new Caterham that signals not only a new model for 2014, but a new design direction as Caterham moves towards the fruits of their alliance with Renault on the Alpine project. The Caterham AeroSeven isn’t a look at Caterham’s version of the Renault Alpine project, but a new track-inspired road car designed in a collaboration between Caterham Technology and Innovation, Caterham F1 and Caterham Cars. The new Aero Seven’s underpinnings come from a revised version of the Seven CSR’s chassis with pushrod suspension at the front and full IRS with new dampers and springs.