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Peugeot 208 takes on Wacky Races in a new advert

The Peugeot 208 takes on wacky races in a new advert If you’re of a certain age, you’ll remember Wacky Races. In particular, if you’re anything like those in the office here who are old enough, Penelope Pitstop and Dick Dastardly and Muttley. Interestingly, Peugeot in Brazil has decided to bring what looks like the entire Wacky Races mob to life in a new advert to promote the Peugeot 208.

Jeremy Hicks is new Jaguar Land Rover UK MD

Jaguar Land Rover UK appoints Jeremy Hicks (pictured) as Managing Director Jaguar Land Rover have decided to tidy up their management structure at JLR UK, and have appointed a single Managing Director for Jaguar Land Rover UK, which brings JLR UK in to line with the practice in other JLR regions around the world. Historically, probably because Jaguar and Land Rover were originally separate entities in the UK, Jaguar UK and Land Rover UK have had their own Managing Directors – until this reshuffle they were Geoff Cousins at Jaguar and Colin Green at Land Rover – but with JLR growing strongly worldwide it was felt it was time to tidy things up. That means the arrival of former Audi UK boss Jeremy Hicks to the fold as the new MD of JLR UK.

Audi A1: the marketing blitz falls flat – & rolls over

The Audi A1 flips over The Audi A1 should be a breeze for Audi. They’re perceived as makers of premium cars and the A1 looks to offer everything buyers expect in an Audi, but in a smaller package. And things got off to a decent start.