Acdelco Oe Service 15187545 Brake Cable-parking Brake Cable on 2040-parts.com

Crusade saves Brighton Speed Trials

THE BRIGHTON Speed Trials, thought to be the longest-running motorsport event in the UK, has been saved following a crusade backed by thousands of people. Since 1905, the annual event has gained international acclaim for showcasing top-class cars and motorbikes racing over a quarter of a mile at Madeira Drive on Brighton's seafront. Organisers launched a campaign amid fears the event could be scrapped because Green-led Brighton and Hove City Council had not accepted an application to host it this year.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Porsche makes £14k on every car it sells, Bentley makes £12.7k

Porsche made £14k on every car sold in 2013 If you need an illustration of how much more profitable high-end sports and luxury cars are than mainstream cars, VW Groups sales figures demonstrate it perfectly. At the extreme ends of the profit per car spectrum, Porsche made an enviable £13,931 for every car it sold in 2013 and VW made just £615 (although SEAT actually lost £330 on every car it sold) . In fact, although you might expect the higher-priced Bentley range to make more per car than a Porsche, Bentley only managed a creditable second place on VW Group’s profit per car table, turning in £12,700 profit for every car it turned out (11,000 of them in 2013).