Acdelco Oe Service 20859643 Cv Half-shaft Assembly-front Wheel Drive Shaft on 2040-parts.com

Mazda pushes fuel economy, plans a new engine by 2011

Mazda's push to increase fuel economy across its model line will include a new range of gasoline engines and may involve the introduction of diesel and idle-stop technology in the United States. Mazda is aiming to increase fuel economy across its global lineup by 30 percent by 2015. The first stage of that transformation will include the introduction of a more fuel-efficient four-cylinder powertrain in 2011.

Hankook tire exec calls for global campaign to point out dangers of low tire pressure

Anyone driving a car today has certainly heard about the dangers of drinking and driving, and the use of a cell phone and texting while driving. Seung Hwa Suh, vice chairman and CEO of Hankook tires, is hoping more drivers will pay attention to the dangers of low tire pressure and driving. At The Tire Society's 29th Annual Meeting and Conference on Tire Science and Technology, Suh proposed that all tire manufacturers "jointly develop a global campaign for educating consumers about air pressure and the overwhelming benefits that we can all enjoy if we simply maintain proper inflation," he said.

Mercedes SLS AMG, David Couthard, Golf & a new Guinness world record

David Coulthard drove a Mercedes SLS AMG, Jake Shepherd drove a golf ball and together they created a new Guinness World Record. What’s a good way to get some free PR for a car maker? A Guinness World Record sounds like a good idea (just like MINI in our story earlier today) as does a link to Golf  (lots of drivers play golf) and perhaps a well known name or two.