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Mercedes GLA SUV UK launch down a salt mine in Cheshire
Mon, 31 Mar 2014The new Mercedes GLA down a salt mine in Cheshire Trying to find an unusual venue for new car launches is something that taxes the brains of car PR teams, and Mercedes came up with somewhere a little left field for the launch of the new GLA Compact SUV – the UK’s biggest salt mine at Winsford in Cheshire. The Winsford Rock Salt Mines – 130 miles of salt mining tunnels running under Cheshire – are the result of salt mining since the 19th century and now comprise of 130 miles of tunnels some 189 metres below ground, a void beneath the earth of 23 million cubic metres. Still a working salt mine, Winsford is also home to a massive storage facility for, among others, the National Archive, where constant temperatures of 14C make for an ideal storage environment.
Peugeot SxC concept
Thu, 14 Apr 2011Peugeot have revealed pictures of its latest concept ahead of its Shanghai launch. Dubbed the SxC, the show car has been designed solely at the Peugeot Style Studios in China. Sitting atop 22inch wheels and weighing in larger in every dimension than a Range Rover, the Peugeot SxC is an 'impressive size' according to Peugeot, but also harks back to design elements of previous concepts such as the BB1, EX1 and SR1.
BMW debuts social-media campaign for concepts
Tue, 20 Dec 2011BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.
