Acdelco Shock Absorber 504-549 on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Concept Car of the Week: Renault Altica (2006)

Back in 2006 Renault was still well into its design-leadership stride, if perhaps not for much longer. The Altica concept, shown at that year's Geneva motor show, showcased all the French brand had to offer at that time – a brilliantly brave, architectural interior, a style that could only be associated with its country of origin and an interior that thoroughly questioned and readdressed layout, control and format. It also served to preview the renaissance of the Shooting Brake that the industry is still experiencing.

Peugeot Onyx Hybrid Supercar: Official

The Peugeot Onyx Concept – a hybrid supercar concept – is heading for Paris 2012 and we now have more details. On Monday, we got the first news of the Peugeot Onyx Supercar concept that is heading for the 2012 Paris Motor show and designed to show that Peugeot are a long way from down and out. The first news of the Onyx was a teaser photo of it in Peugeot’s Facebook page, but a bit of digging a round on French cars sites yielded some additional information – and the Onyx name – and we subsequently updated that story with more photos of the Onyx.