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Ford 1.0 litre EcoBoost in a carry-on case

Ford has cleverly demonstration the compact dimensions of their 1.0 litre EcoBoost engine by taking it to L.A. in a carry-on case. Those who’ve ever got their hands dirty under the bonnet of an engines, hired a hoist and removed the engine, will know it’s not something you can really do with a quick unbolt and a few pounds of muscle.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Chrysler Sebring Convertible

By Ben Whitworth Motor Industry 29 November 2006 09:43 America’s best-selling convertible arrives here a year from now – complete with right-hand drive layout, tax-friendly turbo diesel power, metal folding roof, sharpened dynamics and a £22k price. Unveiled at this week’s Los Angeles motor show, the all-new Sebring will come with the choice of either a Volkswagen-sourced 2.0-litre 140bhp turbo diesel fourpot or Chrysler’s own 189bhp 2.7-litre V6 petrol engine, hooked up to six-cog automatic or manual boxes. Chrysler’s engineers claim that roof down, the new convertible is two and a half times stiffer than its predecessor, which is just as well as the previous model – which was sold in minute quantities here back in 2001 – had all the torsional rigidity of a wet bath sponge.