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‘GEN Y 2012 – Express Yourself’ contest launched

Liberty Electric Cars has launched a competition for design students calling for ideas for a revolutionary ‘Car of the Year' 2020. The company, which specializes in electric vehicle (EV) drivetrain technologies for multiple vehicle platforms, has asked for students to create a revolutionary electric vehicle for its ‘GEN Y 2012 – Express Yourself' contest. The design must be targeted for Generation Y (between 18 and 29 years old), with the brief stating that the vehicle "should be iconic in shape and allow the user to express their own personality." The vehicle should also "become a fashion item, fun to drive and should use innovative technologies and materials that can be easily configured according to the driver's requirements." The contest is open for students enrolled in a college or university-level design program, either in transportation, product or fashion design, engineering or architecture.

Jody Scheckter turns farmer

Jody Scheckter Mercedes-Benz By Ben Whitworth Motor Industry 26 August 2008 10:11 Ever wondered what happens to F1 world champions when they hang up their race suits? Jody Scheckter – the last man to give Ferrari a world championship in 1979 before Michael Schumacher stepped in – has traded in the glamour of the pit lane for farming. The owner of the award-winning Laverstoke Park farm and acclaimed organic expert, South Africa-born Scheckter has sealed a deal with Mercedes-Benz World to supply the experience centre’s Gullwing Restaurant with organic food from his Hampshire farm.

AW Design Forum: Icon Aircraft banks on design and performance

Icon Aircraft is hard evidence that design can be a difference maker. The startup company plans to launch the Icon A5 amphibious aircraft by late 2011, and its eye-catching design and versatility--it can bank on water and fly--has created a stir among enthusiasts of all stripes. Its philosophy is simple: "Is it badass?