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Jaguar Land Rover aiming to double sales

Jaguar Land Rover plan to double sales We’ve got so used to reporting ever increasing sales for Jaguar and Land Rover that it comes as no big surprise that JLR are planning to double car sales by 2020. A few years ago such a figure would have been risible, but since Tata took the helm from Ford in 2008 the focus at JLR on creating a world beating brand and product has been unshakable. Tata got off to a good start with the Jaguar XF replacing the S-Type, and the new Jaguar XJ showing just how good a big luxury car can be to drive.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Audi R8 V10 5.2 FSI quattro – stunning CGI

Audi has created a stunning CGI video of the R8 V10 (below) As we’ve said a thousand times before, there is no substitute for actually driving a car. However hard we try at Cars UK to tell you what a car is like, and endless photos to show you every angle and nuance in the design, it’s still a narrow experience. Video gets much closer and you get a good feel for a car by watching a video.