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Crazy Honda Uni-Cub ß to debut at Tokyo Motor Show 2013

Honda If you're anything like us, it would have taken a while for you to realise that you're not looking at a pair of penguins in this picture. Instead, it's a new Uni-Cub ß ‘personal mobility device’ that's set to be unveiled by Honda at the 2013 Tokyo Motor Show. First introduced in 2012, the Uni-Cub ß features balance control technology and an omni-directional driving wheel system called Honda Omni Traction Drive System.

U-Haul adds green rides to car-share program

U-Haul has made moving simpler for many Americans, and its car-sharing program is cutting rates and adding more environmentally friendly rides in an effort to win over consumers. Called U Car Share, the program is adding the Toyota Prius, the Ford Focus, the Toyota Yaris, the Mini Cooper and the Ford Escape hybrid to its fleet. The registration fee is being slashed from $50 to $25, and members of other car-sharing organizations can have the member fee waived.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.