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Tesla Roadster vs Top Gear

As I’m sure many of you will have seen at the weekend, Clarkson got to play with the Tesla Roadster, an electric sports car based on the Lotus Elise. Made for interesting viewing. It was obvious that the weight of the batteries would compromise the handling, but its actual straight-line speed was a real revelation.

Spy photos: BMW i8 hits Swedish test track

Spy photographers caught the new BMW i8 testing on a secret track wearing the company’s familiar psychedelic camouflage. The test car pictured is a preproduction model rather than a concept BMW i8, similar to what should appear in 2013. As reported earlier, we’re expecting BMW’s 2014 i8 hybrid coupe to get a 1.5-liter, three-cylinder direct-injection gasoline engine--essentially the same unit earmarked to head into the next-generation Mini and the front-wheel-drive BMW 1-series due out in 2014.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.